THE SENSITIVE ONE SHAMPOO By Pride + Groom

$ 30

At MODERNBEAST, we love every beast no matter what size, breed or combo-platter they may be.  We treat every dog as an individual and spoil them accordingly.  This is why we are SO excited to be able to extend our loving care to their coats and skin!  As a women owned business ourselves, we’re thrilled to introduce PRIDE + GROOM, the amazing result of four NYC women and devoted dog lovers that wanted the same level of grooming products for their dogs that they enjoyed themselves.

Size: 16 fl oz

Ingredients: Purified Water (Aqua/ Eau), Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin (and) Water (and) Calendula Officinalis Flower Extract, Glycerin (and) Aqua (and) Althaea Officinalis Root Extract, Avocado Oil, Coconut Oil, Flax Seed Oil, Jojoba Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Water, Glycerin, Helichrysum Stoechas Flower Extract, Hydrolyzed Quinoa, Fragrance, Xanthan Gum, Tocopherol, Niaouli Oil, Lavendula Angustifolia Oil, Aloe Barbadensis Juice Powder, Citric Acid.

1. Brush coat. 

2. Run water until room temperature. 

3. Using P+G cone-shaped tip, squeeze shampoo THE SENSITIVE ONE into coat, working into gentle lather.

4. Rinse well. If all goes smoothly, repeat.

5. Apply the final coat and work through fur with fingers. Let sit for as long as possible.

6. Rinse well. 

7. Towel dry. 

8. Air dry or use low temp setting on hairdryer. 

9. Inquire about feelings. Offer appreciation and praise.

10. Nap.